IRVINE, Calif. -- Beverage maker True Drinks has always marketed its AquaBall children's drink as an alternative to sugar-sweetened sodas and juices. It hopes its product overhaul earlier this year will draw further interest from health-conscious parents.
The makeover includes:
- New packaging to make the bottle shape a better fit for children’s hands and cup holders
- A switch from cold-fill to hot-fill processing to create a 100% preservative-free beverage
"Parents spoke, and we listened. The changes we made to AquaBall were a direct result of consumer feedback," said Aubrye Foote, True Drinks' chief mom.
AquaBall is a naturally flavored water enhanced with vitamins, no sugar, zero calories and no preservatives.
The preservative-free packaging takes the product to a new level of healthy consciousness, the company said.
"We have always wanted to remove the preservatives from AquaBall, and our partnership with Niagara Bottling has enabled us to do just that," said Kevin Sherman, CEO of the Irvine, Calif.-based company.
To clearly communicate the healthy characteristics of AquaBall, True Drinks has redesigned its website highlighting that AquaBall contains no sugar, calories or preservatives.
Also, AquaBall's labels now provide increased ability to see the clear water and a larger brand presence while maintaining the entertainment from licensed Disney and Marvel characters. The new bottles also have a wider mouth and are easier for kids to open, handle and drink, the company said.
AquaBall is available in four flavors: fruit punch, strawberry lemonade, grape and berry.
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