NEW YORK -- Anheuser-Busch will return to the Super Bowl as the exclusive beer category advertiser for the 28th year in a row, featuring four of its key brands.
On Sunday, Feb. 7, the brewer will use "the world's most prominent advertising stage" to spotlight Super Bowl-ad veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra.
Anheuser-Busch is scheduled to have three full minutes of advertising in this year's game, including the "A1" spot immediately following kickoff.
This year, Super Bowl ads are said to be selling for up to $5 million per 30-second spot, according to reports.
"People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception," said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. "A powerful Super Bowl ad can set the tone for a brand's performance throughout the following year and beyond, and we've made significant investments to ensure that this year's spots will connect with fans in new and unexpected ways."
A stalwart of the Super Bowl stage, Bud Light--"the Official Beer of the NFL"--will continue its more than 30-year Super Bowl advertising tradition, and Budweiser, an iconic in-game advertiser since its first Super Bowl appearance in 1975, will also return. Shock Top will make its Super Bowl advertising debut, and Michelob Ultra will return with its first Super Bowl spot since 2010.
Anheuser-Busch's Super Bowl advertising legacy also includes 14 Ad Meter wins since the award began in 1989, the most of any advertiser.
Several of Anheuser-Busch's commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans can check each brand's social-media channels leading up to the game for details.
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