DENVER -- A new mobile-app partnership is helping Anheuser-Busch drive bundled product sales in convenience stores and other channels of retail.
The St. Louis-based brewer has joined with Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases. The partnership allows Anheuser-Busch to offer beer shoppers cash-back rebates on A-B products through the Ibotta app.
The partnership, which runs through February 2018, will provide Ibotta shoppers over the age of 21 with special offers on the sale of beer at convenience stores, groceries and liquor stores, as well as bars and restaurants, where legally permitted across the country.
"We prioritize innovation at Anheuser-Busch and look for ways to use it to enhance the consumer experience," said Michael Zacharias, vice president of trade marketing, category leadership and sales technology for Anheuser-Busch. "Our goal is to lead our industry in digital and mobile technology, so we're thrilled to partner with Ibotta to engage with both our retail partners and consumers in a new way. Ibotta allows us to deliver compelling offers and content from our brands to a shopper's mobile device as part of their shopping trip."
Through this partnership, more than 14 million Ibotta users will have an Anheuser-Busch rebate available to redeem at any time.
"Anheuser-Busch's bet on mobile, and more specifically on Ibotta, speaks volumes to our ability to grow into the leading mobile media platform, connecting brands and customers in all the places where they are already shopping," said Bryan Leach, founder and CEO of Ibotta. "This partnership is a clear indication that the beer, wine and spirits market is moving toward new innovations in technology to give brands and their consumers the biggest bang for their buck."
Currently with the Ibotta app, consumers can earn up to $5 cash back on a number of Anheuser-Busch brands—including Budweiser, Bud Light, Shock Top, Michelob Ultra and Stella Artois—whether they are ordering at their favorite bar or shopping at the nearest convenience, grocery or liquor store. Current deals include $3 off the purchase of a 12-pack of Michelob Ultra and a bag of pistachios, $3 off the purchase of a 12-pack of Bud Light and a DiGiorno frozen pizza, and $2 off a 12-pack of Bud Light with a bag of Chex Mix, among others.
In states where permitted, shoppers of legal drinking age can redeem a cash rebate upon verifying they are at least 21 years of age. Once confirmed, shoppers can access cash rebates for their favorite Anheuser-Busch beers on iOS and Android smartphones.
Denver-based Ibotta makes it easy for shoppers to earn cash back on their mobile phones. The company partners with leading brands and retailers to offer cash back on groceries, electronics, clothing, gifts, home and office supplies, and to date has paid out more than $60 million in earnings to shoppers.
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