CORAL GABLES, Fla. -- Bacardi USA Inc. has introduced Bacardi Classic Cocktails Light, a new line of low-calorie, ready-to-serve beverages.
The new cocktail collection builds off of the original Bacardi Classic Cocktails "open-and-pour" line. At less than 95 calories for a four-ounce serving, Bacardi Classic Cocktails Light is available in Pina Colada and Mojito flavors and is made with natural flavors, real juice and pure cane sugar. Whether enjoying a favorite cocktail after a long day or throwing a party, Bacardi Classic Cocktails deliver classic cocktail taste that's a hit with friends, and won't take all day to prepare.
"Premixed cocktails have become a staple behind the bar--especially for home entertainers," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi USA. "Two of the most popular cocktails from our Bacardi Classic Cocktails line are the Pina Colada and the Mojito. Quality-wise, this product fits right in on the shelf next to the other Bacardi rums, but we also look forward to attracting new consumers, who are looking for a low-calorie, ready-to-serve option with Bacardi Classic Cocktails Light."
The launch will be supported with a multi-faceted campaign which will kick off in mid-May and run through September. The ad campaign will appear in print with a focus on entertainment and women's lifestyle media, while the digital components will span entertainment, lifestyle, and party-planning content sites. It will also include sampling events in 22 selected markets in states including New York, California, Florida, Illinois, Nevada, Missouri, Massachusetts, Maryland, Virginia, Michigan, Rhode Island, Minnesota, Colorado, South Carolina and Texas.
Made with natural flavors, Bacardi Classic Cocktails Light will be distributed in 750 ml size, and 1.75 liters.
Bacardi USA is the U.S. import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of spirits brands including Bacardi rum, Grey Goose vodka, Dewar's Blended Scotch Whisky, Bombay Sapphire gin, Cazadores blue agave tequila, Martini vermouth and more.
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