AUSTIN, Texas -- Big Red soda retailers can expect in-store displays and a limited-edition flavor extension in some markets as the beverage maker launches a summer promotion formally linking the red soda and barbecue.
Long associated with barbecue, Big Red is reinforcing its status as a complement to barbecue and summertime fun with its national 100 Days of BBQ promotion, which launched this week.
Big Red will reward drinkers with barbecue-related prizes all summer long, including a grand-prize three-day trip to visit iconic barbecue joints in Austin, Texas, home of Big Red Inc.
“Big Red fans know there’s no better pair than Big Red and BBQ,” said senior vice president of marketing Thomas Oh. “This summer, we’re inviting consumers to complement their summertime grilling with the sweet, smooth flavor of Big Red and instantly win some iconic BBQ-related prizes.”
Big Red’s 100 Days of BBQ grand prize is a trip to Austin for “The Ultimate BBQ Tour Experience.” The winner and three guests will enjoy a VIP barbecue experience with stops at some of America’s most iconic barbecue joints. The trip includes airfare, accommodations, transportation and “BBQ Cash” to help the winner get around and enjoy the Austin vibe.
To begin 100 Days of BBQ, Big Red will host an under-the-cap program with unique codes found under the caps and cardboard wraps of specially marked Big Red, Big Red Zero, Big Blue and Big Red Vanilla Float beverages. Codes can be redeemed at www.bigred.com/bbq for a chance to instantly win one of more than 1,000 barbecue-related prizes and enter the “The Ultimate BBQ Tour Experience.”
Prizes include:
- Weber grills: Smokey Mountain Smoker & Genesis Gas Grill
- YETI coolers
- BBQ grilling tool set
- Meat Church BBQ seasoning and rub
- "Big Red & BBQ" branded T-shirts
Big Red also will rerelease its Big Red Vanilla Float soda in 20-ounce and 2-liter packages in select markets for the summer.
The 100 Days of BBQ promotion will be supported by digital video, in-store displays, social media, public relations and consumer sampling throughout the summer.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.