Beverages

Black Star Beer Rolls Out 24-oz. Cans

Taking "ultimate single package" on promotional tour

WHITEFISH, Mont. -- Black Star Beer, a double-hopped golden lager from The Great Northern Brewing Co., Whitefish, Mont., has announced the release of 24-ounce cans. Black Star Beer 24-ounce cans will be distributed throughout Montana, Washington, Oregon, California and Nevada, primarily at leading national convenience stores.

Black Star Beer is a traditional European-style Pilsner beer made with both Bavarian Mittelfruh and Czech Saaz hops and two-row malting barley. This craft lager is hopped first in the kettle and then again before finishing to create a full-bodied [image-nocss] lager flavor.

"The Black Star 24-ounce can is the ultimate single package," said Minott Wessinger, founder of Black Star Beer. "You're getting a refreshing lager with great flavor available at stores conveniently located near you. It's the perfect way to introduce Black Star to consumers looking to try a new beer."

The Black Star 24-ounce can retails for $1.99.

Black Star Beer will be hitting the road this spring in its vintage Airstream for a promotional tour through San Francisco, Los Angeles, Portland, Seattle, Montana and Las Vegas, visiting festivals, events and other places. The Airstream is equipped with a photobooth machine that automatically uploads to Facebook and email.

Black Star Double-Hopped Golden Lager was first brewed in Whitefish at Great Northern Brewing in 1995. The beer was created by Minott Wessinger, a fifth-generation brewer and great-great grandson of West Coast brewing pioneer Henry Weinhard.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners