NEW YORK -- What's new from Bud Light? How about Bud Light Apple. Continuing its blending of sweet flavors with its No. 1 beer brand--and hoping to capitalize on the growing interest in hard cider--Anheuser Busch introduced the line extension in limited release this week in Georgia.
"Bud Light fans are always looking for new experiences, and Bud Light Apple answers the call with a slightly sweet finish that's smoother than conventional apple ales and ciders," said Alexander Lambrecht, vice president, Bud Light. "Backed by our strong wholesaler network in Georgia, Bud Light Apple is a crisp twist that's perfect for the fall season."
Bud Light Apple is a light-bodied, 4.2% ABV beer with a crisp apple taste. It was made be available in six-packs and 12-packs of 12-ounce glass bottles and 12-packs of 12-ounce cans to Georgia retailers, restaurants and bars beginning Nov. 2.
Bud Light has a history of success with new-product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year, according to IRI Symphony data. The Bud Light Lime-A-Rita franchise, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the brand has grown to include four core flavors--Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita--that claim the top four spots in the FMB category.
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