MINNEAPOLIS -- Caribou Coffee Co. Inc. has introduced the all-new 64-oz. Caribou Growlers. Customers who purchase a growler can fill it up with a variety of refreshing Caribou drinks, including iced tea, still teas and juices.
After a pilot in select locations, the Growlers rolled out to all Caribou coffeehouses by May 21.
Convenience retailers such as Sunoco APlus in Upstate New York and South Carolina and Parker's in Savannah, Ga., as well as retailer Walgreens in it Duane Reade store in New York City have been experimenting with and rolling out growler programs for the more-traditional beer (click here for previous CSP Daily News coverage).
The coffeehouse chain also announced the launch of six new sparkling teas and juices made with premium, all-natural ingredients.
Flavors include Green Tea Lemonade, Peach Black Tea. Lemon Ginger Pomegranate Juice, Berry Black Tea, Mint Lime White Tea and Very Berry Juice.
"We're thrilled to launch our exciting new sparkling beverages, which will help our customers keep cool all summer long," said Alfredo Martel, senior vice president of marketing and product management. "We're also happy to introduce the Caribou Growler this summer because it offers another easy way for our fans to stay cool and share their love of refreshing drinks with others."
Caribou's Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate Juice and Caribou Growler are permanent additions to the Caribou beverage portfolio; the limited-time-only Berry Black Tea, Mint Lime White Tea and Very Berry Juice will be available throughout the summer.
Founded in 1992, Caribou Coffee is a leading branded U.S. coffee company with a multi-channel approach to its customers. It operates 581 coffeehouses, including 169 franchised locations, in 20 states, the District of Columbia and nine international markets. In addition, Caribou Coffee's coffees are available in grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels.
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