TEMPLE, Texas -- CEFCO Convenience Stores will begin carrying Bebida Beverage Co.'s Koma Unwind regular and sugar-free relaxation drinks in its 257 convenience stores across the southern United States.
The Temple, Texas-based retailer operates locations across Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma and Texas.
"This is the largest retail partner we have announced to date. It is our objective to cover the entire U.S. with our products. While we have made tremendous progress over the last few months in the northeastern portion of the country, this particular deal gets our products into over 250 stores in the southern U.S.," said Brian Weber, CEO of BeBevCo. "Distributor by distributor, chain by chain and store by store we will achieve our objective. These type additions yield big dividends for our company on the bottom line all while giving the customers what they want and need."
Statesville, N.C.-based BeBevCo develops, manufactures and markets beverages including relaxation products Koma Unwind Chillaxation, Koma Unwind Sugar-free Chillaxation and Koma Unwind Chillaxation Shot, as well as Potencia Energy Drink, Potencia Blast energy shot, Relax 5 shots and Piranha Water.
CEFCO's founder, Clarence Edison Fikes, was born in Cameron, Texas. Fikes Wholesale Inc. was founded in 1952 as a single Texaco service station in Fikes' hometown, where he would also later turn his attention to the wholesale fuel business. In 1979, retail fuel and grocery became the focus when he opened the first CEFCO store.
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