The agreement calls for Crossmark to provide Celsius with customized retail merchandising solutions based [image-nocss] on client and store-level performance metrics. The relationship will extend to a variety of trade channels, including supermarket, mass, club, drug, convenience, category specialty and value discount. Current Crossmark clients include Beechnut, Dannon, Dole, Frito-Lay, General Mills, Johnson & Johnson, Kimberly-Clark, Nestle, Novartis, Russell Stover and Topps.
"With Crossmark as our new national sales and marketing services partner, we will be able to move more aggressively with existing retailer customers, add new retailer customers and step up our consumer-focused marketing. Growing a national brand takes great partners and Crossmark is a perfect fit for Celsius as we are expanding at such a rapid pace," said Kelly Michols, vice president of strategic sales for Celsius.
"We're looking forward to applying our knowledge of consumer goods sales and marketing and leveraging our influence with key retail customers to help Celsius achieve its volume, profit and share objectives," said Bill Sheffer, Crossmark's senior vice president of headquarter operations.
Naturally refreshing Celsius contains no sugar, no preservatives, no high-fructose corn syrup, no aspartame, no artificial flavors and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin
Celsius Holdings markets Celsius through its wholly owned operating subsidiary, Celsius Inc.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.