To gain national U.S. recognition, Xyience built on its existing two-year relationship with Circle K. The new agreement ensures placement of Xenergy beverages in U.S. Circle K stores.
Las Vegas-based Xyience [image-nocss] has been a national brand for Circle K in Canada (where it does business as Couche-Tard and Mac's) since 2010.
Specific Xyience products offered at Circle K will vary by region, according to local tastes. Each region will carry a minimum of three different varieties (in any combination) of Xyience's Xenergy Xtreme and Xenergy Premium beverages. Zero sugar and all-natural flavors distinguish Xenergy--which was developed in 2006 by Xyience, a nutrition company for athletes and fitness enthusiasts--from similar products.
"As we continue to progress as a company, we're getting national authorizations with various chains. Having Circle K recognize Xyience as a brand it wants in its stores coast-to-coast truly cements our status as a national player and underscores the significance of what we're accomplishing in 2011," said Reuben Rios, Xyience's vice president of U.S. sales.
Laval, Quebec-based Couche-Tard is the largest independent convenience store operator in North America in terms of number of company-operated stores. Couche-Tard currently operates a network of 5,904 c-stores, 4,178 of which include motor fuel dispensing. The stores are operated by 12 business units, including nine in the United States covering 42 states and the District of Columbia, and three in Canada covering all 10 provinces.
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