Shoppers pick up entry forms in the stores on Xenergy Premium case stackers. There is no purchase necessary; Xenergy Premium's four flavorsCherry Lime, Cran Razz, Blu Pom and Mango Guavawill be available for $1.99 per can during the promotion. The winner will be selected at random and will be notified by Xyience [image-nocss] in early October.
Xyience recently wrapped up a similar Harley-Davidson giveaway promotion with Kum & Go stores, where sales of Xenergy quadrupled during the promotional period. According to Richard Ginther, Kum & Go's category manager for package beverages, the increase in sales far exceeded projections. "The success was due in part to the simplicity of the contest, but more so from the fact that when our customers discovered that Xenergy is a great-tasting, sugar-free energy drink, store managers saw a tremendous number of repeat sales."
Xyience anticipates the same success with Circle K, as Xyience CEO and president Csaba Reider explains that both Xyience and Harley-Davidson are sponsors of the Ultimate Fighting Championship (UFC), which has a large following in the states participating in the Circle K promotion.
"We're dealing with a region that's home to a large population of UFC fans, and they are very brand-loyal. The UFC and many of its fighters are based in Las Vegas. The organization established its roots in Colorado with UFC 1 at the McNichols Sports Arena in Denver in November 1993," says Reider. "By providing those fans with a unique shopping experience, we feel we will create a greater connection for the consumer to both the Xyience and Circle K brands."
"Xyience is providing an opportunity for the Arizona region Circle K to address many of our shoppers' passion by incorporating two important lifestyle brandsXyience and Harley-Davidson, into a fun promotion," said Heather Heller, Circle K business manager in the package beverages, beer and liquor division.Xyience nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, Xyience is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
The companysupports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the "crash" inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak'd. Xenergy is available in retail stores throughout the United States and Canada.Laval, Quebec-based Alimentation Couche-Tard Inc., Circle K's parent company, has a network of 5,443 convenience stores in 11 large geographic markets, including eight in the United States covering 34 states and three in Canada covering 10 provinces. There are more than 2,100 Circle K stores across the United States.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.