Nearly 70% of Dallas-based 7-Eleven Inc.'s U.S. stores are carrying the product, Cooper Tea said.
Cooper created B. W. Cooper's Iced Brew Tea in 2003 as an all-natural tea concentrate, made from real tea, with no artificial colors or added flavors. 7-Eleven has offered it as an option on the Big Gulp fountain [image-nocss] machine since that time. But earlier this year, the tea blend was converted to organic tea and received U.S. Department of Agriculture (USDA) organic certification.
7-Eleven made the switch on its fountains and now serves the new organic tea in its stores that offer B.W. Cooper's unsweetened tea. In April, stores will replace the old fountain decals with new ones carrying the USDA organic seal.
"Our mission is to craft the best iced teas possible and make them available to tea lovers everywhere," said Cooper. "We are the first company to provide the industry with an organic tea that can be conveniently served on fountain machines."
Cooper Tea is a specialty tea company known for its premium iced tea concentrates. B.W. Cooper's Iced Brew Teas are served in more than 10,000 locations in the United States.
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