CHICAGO -- Retailers can light up the holiday season with a brand new promotion from Corona Extra and Corona Light. The Feliz Navidad holiday promotion, running from November 1-December 31, brings holiday cheer to retail accounts with an array of new support materials, including a new mass display piece to remind consumers the "spirit of the getaway" is always in season while addressing the increase in premium beer sales during the holiday period and generating more attention for Corona Extra and Corona Light.
Off-premise retailers can celebrate the holiday with modular [image-nocss] pole-topper display units, display toppers, two-sided display cards, tuck-in price cards, base wrap, pennants, promo pillars/danglers and inflatables. A chain grocery program offers value-added programming (where legal) to support holiday gatherings.
"We encourage retailers to take full advantage of the always popular Feliz Navidad promotion this holiday season," said Tom Willett, retail promotions manager for Crown Imports. "The holiday time period is one of the best times to keep the Corona brand family top-of-mind with consumers and encourage trade-up from domestic brands to increase profits."
In addition, the Feliz Navidad promotion will be supported with Corona's iconic "O'Tannenpalm" TV commercial, which will hit the airwaves again in select markets during the holiday season.
Crown Imports LLC, Chicago, is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire United States. The Modelo portfolio includes Corona Extra, the No. 1 imported beer in the U.S. and No. 6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S.
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