ATLANTA -- Coca-Cola Freestyle, The Coca-Cola Co.'s new interactive fountain dispenser, is available for the first time in the Dallas area. Longtime Coca-Cola customer Wingstop, the fast-growing chicken wing restaurant concept that has sold more than 1.9 billion wings, will be the first to offer the fountain in the Dallas area.
Wingstop plans to feature Coca-Cola Freestyle in three of its locations this summer. Units will be installed in 25 additional Dallas-area restaurants later this year, including select Boston Market, CiCi's Pizza, DoubleDave's Pizzaworks, Pei Wei [image-nocss] Asian Diner, Schlotszky's, Souper! Salad!, Taco Bueno and Which Wich? locations.
The new fountains are touchscreen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands, including many varieties of waters, fruit-flavored beverages and sparkling beverages that have never before been available in the United States other than on Coca-Cola Freestyle.
The self-serve fountains have been in development for more than four years.
"We have created a concept that is quickly becoming recognized as the soda fountain of the futurethe way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president of Coca-Cola Freestyle at Coca-Cola North America, Atlanta.
Early testing of the fountains began a year ago and expanded to include more than 50 restaurants across Georgia and Southern California. Results from the test indicate an increase in total restaurant salesincluding fountain servingsas well as a measurable lift in traffic. The company plans future testing in other cities as early as the fall.
The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology and has the capacity to dispense up to 106 branded beverages in the same footprint as a standard eight-valve machine.
Click hereto experience Coca-Cola Freestyle virtually.
The Coca-Cola Co. is the world's largest beverage company, offering nearly 500 sparkling and still brands. Along with Coca-Cola, the company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee.
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