Dean Foods Rolls Out National-Branded Milk Line

DairyPure brings consistency to the cold vault with Five-Point Purity Promise

Dean Foods' DairyPure milk

DALLAS -- Dean Foods Co. is innovating the milk category with the introduction of the country's first national-branded fresh white milk: DairyPure. Ensuring that its milk starts pure and stays pure from farm to fridge, DairyPure is backed by an exclusive Five-Point Purity Promise:

  1. No artificial growth hormones
  2. All milk is tested for antibiotics
  3. Continually quality tested to ensure purity
  4. Only from cows fed a healthy diet
  5. Cold shipped fresh from a local dairy

Milk has played an essential role in Americans' lives for generations. In a new consumer survey conducted by Wakefield Research for DairyPure, 82% of American parents said they would make a separate trip to the store if they ran out of milk. But that same survey found that most American parents (71%) are concerned with the quality of the milk they serve their children. When parents see DairyPure in the dairy case, they can count on it to provide the same fresh, high-quality milk, no matter where they are, giving them one less thing to worry about, according to Dean Foods.

"We're passionate about the purity of our milk, which is why we ensure DairyPure milk meets our Five-Point Purity Promise," said Ralph Scozzafava, executive vice president and chief commercial officer, Dean Foods. "With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies."

DairyPure milk provides eight essential nutrients--calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium--and is continually quality tested to ensure consumers enjoy fresh, quality milk at every occasion.

DairyPure is available now in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. DairyPure-branded half and half and creams will also soon be available in stores.

Dean Foods, Dallas, is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk.