DiOrio is a beverage veteran with more than 20 years experience in the industry, specializing in startups, most notably as one of the initial hires for Snapple Beverage Co. He began his career with Pepsi Cola and was instrumental in assembling DSD networks for the launch of [image-nocss] Nescafe RTD Iced Coffees with Nestle USA and the launch of Bellywasher's Kids Beverages with In Zone Brands.
Since joining Skinny Water, focusing on Northern California distribution, DiOrio has successfully negotiated agreements with Morris Distributing covering the city of San Francisco and Marin County, Bay Area Distributing for Oakland and Energy Source Distributing in San Jose. These additions combined with our current distribution by Varni Brothers Distributing and 7Up Reno will give Skinny Nutritional broad coverage in the Northern California market.
"With diabetes growing at alarming rates and childhood obesity on the upswing consumers will demand that retailers and distributors be required more than ever before to provide products that are not only high in nutritional value, but also one that helps control or eliminates the issues that cause these problems. We believe our great tasting product 0 calorie, 0 carbohydrates, 0 sugar, 0 sodium beverage meets these requirements," said DiOrio.
"Michael has worked with a lot of brands through the years and has developed a great knowledge of what it takes to make a brand successful. We are excited to have him on board as we expand throughout the West Coast," said Ron Wilson, president and CEO of Skinny Nutritional.
The Skinny Water lineup features six great tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Orange Cranberry Tangerine (Wake Up) Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V) and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional said that it also expects to launch additional branded products, including Skinny Tea and other Skinny branded beverages.
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