NEW YORK -- Dos Equis, the fastest-growing premium Mexican beer in the United States, was the recipient of the Market Watch “Beer Brand of The Year” Award. Additionally, Dos Equis, imported by Heineken USA, took home Impact Magazine’s 2010 Hot Brand Award and Beverage Information Group’s 2010 Growth Brand Award in the ‘Fast Track’ category.
The Market Watch “Beer Brand of the Year” Award was elected by a group of more than 200 active retail leaders from across the country that collectively represents more than $10 billion in sales.
“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” said Colin Westcott Pitt, vice president marketing, Dos Equis, Amstel Light, Newcastle Brown Ale. “The brand has proven resiliency in the today’s economy and has potential for continued double-digit growth for many years to come.”
Impact Magazine “Hot Brand” selections are based on a survey conducted with Impact Magazine and Market Watch readers. The Beverage Information Group “Fast Track” Growth Brand Award is awarded to brands that are at least 5 years old, have exceeded 100,000 9-liter cases in the current year and have achieved double-digit growth in each of the past four years.
Heineken USA Inc., White Plains, N.Y., is a subsidiary of Heineken International BV. Brands imported into the United States include: Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale, and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.
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