"We're very excited to introduce the new Dos Equis winter variety pack that also includes Mexico's No. 1 winter seasonal," said Paul Smailes, brand director of Dos Equis for Heineken [image-nocss] USA Inc. "In addition to Dos Equis Lager and Ambar, shoppers will have the opportunity to savor Noche Buena, a limited-edition bock brewed specially for the holiday season."
The limited-release 24 pack combines Dos Equis Lager, Dos Equis Ambar and Noche Buena.
"The Dos Equis Winter Variety Pack leverages the continued popularity of premium Mexican beers and the growing passion consumers have for seasonal beers. We feel this combination will result in a rewarding multipack for both shoppers and retailers alike," added Smailes.
Heineken USA is a subsidiary of Heineken International BV. European brands imported into the United States include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.
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