WHITE PLAINS, N.Y. -- Playing off the "Most Interesting Man" campaign and 2009 fall program, Dos Equis has revealed the 2010 Most Interesting Tricks program for this Halloween. The promotion invites adult consumers to cultivate the art of illusion and challenge friends and fellow Halloween enthusiasts with magic tricks inspired by the Most Interesting Man while providing retailers and on-premise operators the tools to grow their Dos Equis sales during the holiday.
"Last year, we introduced the Dos Equis Most Interesting Tricks Halloween program," said Paul Smailes, brand [image-nocss] director on Dos Equis at Heineken USA. "This year we are refreshing the program to further increase display activation, purchase intent and drive trial of Dos Equis Lager and Ambar.... The Most Interesting Tricks program includes all of the elements consumers need to make their Halloween party more interesting and provides our retail and on-premise partners clever and mysterious Halloween-themed merchandising and POS materials to offer their customers added value while consistently improving their own bottom line."
Beginning October 1, consumers will have the opportunity to cash in on special offers from Dos Equis at their favorite liquor, grocery and convenience store retail outlets (where legal). Most Interesting Tricks displays create uniquely engaging in-store destinations that promote Dos Equis and support retailer sales growth during the season when interesting entertainment is a necessity.
White Plains, N.Y.-based Heineken USA Inc. is a subsidiary of Heineken International BV. European brands imported into the United States include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler non-alcoholic brew. Heineken USA is also the exclusive U.S. importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.