PLANO, Texas -- Dr Pepper and Marvel are assembling the greatest collection of limited-edition, collectible cans featuring the latest superhero movie, Marvel's The Avengers. The cans feature members of "Earth's Mightiest Heroes," each in a specific pose. When the eight cans are assembled side-by-side, fans can see the entire Avengers team.
Through the collectible can series, a custom online game and a new commercial, Dr Pepper is giving fans across the country the opportunity to experience the long-awaited saga.
The new Dr Pepper commercial dramatizes the potential for anyone to be a hero. The light-hearted spot features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee.
Dr Pepper has also released "Skrulls Takedown," a free online game on DrPepper.com inspired by the battles featured in Marvel comic books over the last 40 years between the alien shapeshifter Skrulls and the Avengers. This game allows fans to emulate their favorite Avengers member, just as they appear in the New Avengers comic book and fight for justice as Thor, Iron Man, Captain America or The Hulk. Fans can share their high scores and challenge friends to join in on the action via Twitter and Facebook.
The Dr Pepper "Marvel's The Avengers" collectible cans are now available at retailers nationwide.
Marvel's The Avengers opens nationwide on May 4.
Marvel Entertainment LLC, a wholly owned subsidiary of The Walt Disney Co., is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over 70 years. Marvel uses its character franchises in entertainment, licensing and publishing.
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean.
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