ROYAL OAK, Mich. -- Nurish Brands Inc. has launched a new sparkling energy beverage, FEEL Natural Energy, in Rexam 10.5-oz. SLEEK cans.
This lightly carbonated, naturally sweetened drink has 15 calories and contains no artificial flavors, colors or preservatives. FEEL is available in three flavors--Raspberry Lemonade, Wild Berry and Mango Passionfruit--with additional flavors coming. Each serving provides a day's supply of Vitamin C, along with essential nutrients like calcium and Vitamin D. It also contains 85 milligrams of naturally occurring caffeine.
"FEEL is an altogether different kind of energy drink," said Brian Turner, president and CEO, Nurish Brands Inc., creator of FEEL. "We developed FEEL from the ground up to satisfy the demands of health-aware, active individuals--individuals who won't go anywhere near mainstream energy drinks. There's undoubtedly a significant 'need state' for caffeine, yet more and more consumers desire a caffeinated alternative that makes them feel like they're doing something good for themselves. FEEL is a great tasting energy beverage that's naturally low in calories, and confers 'real' nutritional benefits."
Nurish Brands chose the Rexam SLEEK can because it offers the ideal portion size for this beverage, it said, and because it is the best way to showcase the label's graphics. The company also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.
"We put a lot of thought and energy into developing packaging that engages the consumer on an emotional, as well as a rational, level," Turner said.
"Our Rexam SLEEK can helps their brand stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics," said Rich Grimley, president and CEO of Rexam Beverage Can North America. "This is indicative of our commitment to invest in our capabilities to make sure our customers have the cans they need to build their brand and business."
FEEL Natural Energy is currently available at select retailers in Michigan, with plans for continued expansion throughout the Midwest, including Chicago.
London-based Rexam is a leading global consumer packaging company.
Nurish Brands, Royal Oak, Mich., is committed to providing premium, healthy foods and beverages that are formulated to satisfy the unmet wants and needs of active, health-minded consumers. FEEL Natural Energy, the company's first offering, was created to fill what the company called a "white space" in the marketplace for low-calorie, energizing products that deliver health and wellness benefits.
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