LOS ANGELES -- Fiji Water has introduced the Fiji Straw. The straw is reusable, dishwasher safe and BPA free.
Due to the demand following appearances at key special events, including the Screen Actors Guild Awards and New York Fashion Week, the Fiji Straw will be available to all consumers for purchase beginning April 22 on FijiWater.com for $9.95 (package of six). Only Earth's Finest Water deserves to be experienced in such a refined way, sipped and savored through an "elegant" straw.
Inspired by the style and lifestyle demands of its loyal fan base, Fiji Water began developing the straw upon noticing several influential Fiji fans in the media using straws to sip the water on red carpets and concert stages. The ultimate goal was to create a product that translates to the everyday needs of all consumers.
To use the straw, consumers swap the original Fiji cap with the new Fiji cap and straw. The reusable straw is already built into a custom-made blue cap, designed for use with the 330ml and 500ml Fiji Water bottles.
"We started to see some of our most loyal and highly visible fans in entertainment using straws to enjoy Fiji Water on stage and on the go," said David Bowman, vice president of marketing for Fiji Water Co. "For us at Fiji, it all starts with the enjoyment of this one of a kind water, and the straw is an obvious means for our fans to savor their Fiji in a way that is consistent with their busy lifestyles."
Fiji Water marked the debut of its latest accessory at exclusive entertainment and fashion events in New York and Los Angeles. The Fiji Straw opened to rave reviews among the entertainment, fashion, beauty and lifestyle communities, the company said.
Fiji Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is a leading imported bottled water in the United States. Fiji Water, known for its square bottle, soft mouth feel and unique mineral profile, is the water of choice among discerning consumers and top chefs. Available at fine restaurants and hotels, all major retail channels and through a home/business delivery service, Fiji Water has expanded globally to more than 50 countries. It is part of the Roll Global LLC family of companies.
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