BALA CYNWYD, Pa. -- Skinny Nutritional Corp., marketer and distributor of Skinny Water, a zero-calorie, multi-functional water, has entered into a distribution agreement for the southeastern Pennsylvania region with Power-Pak Beverage, the distributor of Red Bull energy drink. This is the fifth distribution deal since launching the product this year, the company said.
"We believe Power-Pak has the experience and distribution network to help meet consumer demand just as they did with the well-recognized Red Bull energy drink,” said Don McDonald, CEO and president of Bala Cynwyd, Pa.[image-nocss] -based Skinny Nutritional.
Power-Pak Beverage currently distributes Red Bull energy drink, Pennsylvania Dutch Birch Beer, Herbal Mist Tea and Virgil's Rootbeer. The company will begin distribution for Skinny Water throughout supermarket stores, convenience stores, drug stores, fitness clubs and restaurants.
Retailers include 7-Eleven, Hess Express, Wawa, ACME, Walgreens and Rite Aid. The Skinny Water lineup features five flavors and will be available at suggested retail price of $1.49 to $1.99.
"We are excited to add Skinny Water to our distribution network due to consumer demand and rapid growth since it launched this year in Philadelphia," said Doug Stetler, president of Power-Pak Beverage, Boyertown, Pa. "Skinny Water has been well-received in this area, and we have a proven track record of expanding this product further with our distribution network of more than 4,000 retail accounts."
The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
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