LOS ANGELES -- Hall of Fame Beverages Inc. recently announced that Harold E. Reyes has joined HFBV as vice president of business development for the Hispanic Market. He will direct and develop distribution, marketing and advertising campaigns targeting that market. In addition, Reyes brings direct access to thousands of independent convenience stores located in key Hispanic communities throughout the West and Southwest of the United States.
Along with his strategic planning and implementation skills, Reyes produced TV and radio commercials for Hansen's Natural Smoothies targeting the Hispanic [image-nocss] market, as well as organized sampling events to create brand awareness to reach this market segment.
Reyes is a producer of TV shows in the Hispanic market and currently has three top-10 shows on the air on the Azteca America network. With his strategic alliances with the Azteca America network, Reyes said he expects to develop strong marketing partnerships for major product integration, brand awareness promotions and placement on TV shows.
"Harold's Hispanic Marketing experience, along with his distribution and advertising know-how, will be a valuable asset in reaching the Hispanic market," said Calvin Ross, COO of Los Angeles-based Hall of Fame Beverages.
The company makes energy drinks including Atomic Dogg and Sugar-Free Atomic Dogg; functional water beverages including HydroPower; and Grand Ma Ma Sweet Southern Tea. National Football League Hall-of-Fame tailback, actor, entrepreneur and social activist Jim Brown is president and chairman.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.