John Hackett was named president of the Minute Maid Business Unit of Coca-Cola North America effective Jan. 1, 2018.
In this role, Hackett is responsible for growing and expanding the company’s juice, dairy and plant-based portfolio, including well-established brands such as Minute Maid and Simply, as well as emerging, high-potential brands such as Zico, fairlife and Suja.
Hackett has extensive experience in the Coca-Cola system, including roles of increasing responsibility in corporate, Coca-Cola North America and the Asia Pacific Group.
Most recently, he was senior vice president of Global Juice, Dairy & Plant-Based Beverages, and before that, he led the company’s Global Juice & Stills team. In those roles, he was responsible for strategy, stewardship and innovation for some of the company’s largest brands, including Aquarius, Ayataka, Bon Aqua, Dasani, Fuze Tea, Gold Peak, Georgia Coffee, Minute Maid, Minute Maid Pulpy, Powerade, Simply and vitaminwater.
Previously, Hackett also led the Global Marketing, Strategy and Insights department. He held senior roles leading the Asia Pacific Group’s brand and consumer marketing organization, in Global Customer and Commercial Leadership, and leading CCNA marketing.