DENVER -- The Cure, an all-natural, hangover remedy that is said to relieve the negative effects of alcohol, is now available to consumers in North and South Carolina. The Cure is a powdered mix that effectively alleviates hangover symptoms when dissolved in water and taken one hour after the last alcoholic beverage is consumed.
The Cure is already available for purchase in North and South Carolina at Sav-Way Food Stores, select convenience stores and online at www.TheCureDrink.com.
"The Cure is simply the healthiest course of action after drinking alcohol," said Robert Scholl, president and CEO of Denver-based Rescue Beverage Corp., manufacturer of The Cure. "Of the common home remedies such as sports drinks and pain relievers, this is the only product on the market that successfully addresses the root cause of a hangover from a biological perspective. It purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption."
The product alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach. The Cure effectively alleviates the hangovers of four out of five people surveyed, helping professionals and partiers alike wake up feeling like they stayed in.
To develop the proprietary, scientific formula for The Cure, Scholl worked closely with his sister, a developmental biologist at Duke University, and Bob Parrino Ph.D., a clinical psychologist who studies alcohol effects.
The result: the first product for social drinkers to gain "day-after" energy without the use of caffeine.
"Retailers love the product because of its compact packaging and significant sales potential, and consumers love it because it simply makes them feel better," said Scholl. "The Cure is already available in select markets across the country, including Colorado, San Diego and the Carolinas. Our goal is to make The Cure available to adults across the country who want to enjoy alcoholic beverages without sacrificing energy or productivity the next day."
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.