ENCINITAS, Calif. -- Hat Trick Beverage Inc. has announced plans to organize a group of U.S. distributors in the pursuit of developing a new super premium beverage brand.
Larry Twombly, president and CEO of Hat Trick Beverage, said he has been in contact with certain distributors on the East Coast and the West Coast.
For years, these distributors have been instrumental in making beverage manufacturers successful. A brand is only as good as the distribution it has. Our plan is to build a brand that they not only distribute, but [image-nocss] also have some ownership in and help control, Twombly said.
Hat Trick Beverage has solicited five distributors, three on the East Coast and two on the West Coast. Hat Trick Beverage will develop the brand from drawing board to finished product, it said. The group of distributors will be vital in the design and marketing of the brand, it added.
Encinitas, Calif.-based Hat Trick develops, markets and distributes functional beverage products, including Pumped Fitness and Road Kill.
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