Beverages

Heineken USA's 'Green Blooded' CEO Makes Fortune's '40 Under 40' List

"World's Greenest International Brewer" also releases 2011 Sustainability Report

WHITE PLAINS, N.Y. -- Heineken USA Inc. has announced that president and CEO Dolf van den Brink has been named one of Fortune magazine's "40 Under 40." The annual list of business leaders under 40 years old celebrates some of the most influential contributors in technology, media, finance and now beer.

To read Dolf's Fortune profile and view the full list of nominees, click here.

Click here to view Dolf's biography on the Heineken USA website.

Ranked eighth among leaders like Mark Zuckerberg and the founders of Google, this the first time anyone from the beer industry has been nominated, the company said, and Dolf is only one of two consumer packaged goods (CPG) executives highlighted on the technology-dominated list.

"We believe this honor reflects the culture and performance changes Heineken USA activated during his three years, all contributing to our ambition to be the leading upscale beer company in the U.S.," the company said.

In other company news, Heineken USA has released its 2011 Sustainability Report, outlining the leading upscale importer's progress across its "Brewing a Better Future" agenda.

It made improvements in several vital areas of the business, including environmental impact, people and community, and its alcohol-specific focus to promote legal and responsible consumption, it said.

In the report, Heineken USA highlighted a number of key wins in 2011 including:

  • Renovated its corporate headquarters in White Plains, N.Y., to meet LEED Gold certification standards.
  • Introduced a high-mileage hybrid car into its corporate fleet in the U.S.
  • Sponsored Taxi Magic, a digital platform to help consumers easily book and pay for a taxi ride home after an evening out, provided more than 900,000 taxi rides to consumers.
  • Collaborated with members of the Responsible Retailing Forum to publish practices to reduce alcohol sales to minors.

"We maintain a long view and seriously consider how our business treats our communities and neighbors," said van den Brink. "We are excited about the 2011 sustainability successes, but look forward to building on the 'Building a Better Future' platform."

The 2010 kickoff of the "Brewing a Better Future" agenda introduced a new era of focus around sustainability. The program design was built based on input from a broad set of stakeholders. The initiative has provided Heineken with a clear road map and reflects its integrated and long-term ambition to become the "World's Greenest International Brewer," it said

Brewing a Better Future focuses within strategic imperatives to continuously improve the environmental impact of Heineken's brands and business, empower the company's people and the communities in which it operates and positively impact the role of beer in society.

"At Heineken USA, we lead 20 programs that by 2020 will bring our words 'Brewing a Better Future' to life in partnership with our key stakeholders," said Stacey Tank, senior vice president and chief corporate relations officer for Heineken USA. "These 20 programs demonstrate our values and commitment to people and society."

Click here to view the full Heineken USA Sustainability Report. And click here for the global version.

Heineken USA Inc., White Plains, N.Y., is a subsidiary of Heineken International BV. European brands imported into the United States include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Buckler nonalcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.

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