PENNSAUKEN, N.J. -- J & J Snack Foods Corp. has announced that The ICEE Co., its frozen carbonated beverage distribution company, has acquired the Slush Puppie branded business from Dr Pepper/Seven Up Inc., a Cadbury Schweppes Americas Beverages Co.
Slush Puppie, a major North America frozen noncarbonated beverage brand, is sold through an existing established distributor network to more than 20,000 locations in the United States and Canada as well as to certain international markets. Sales of the Slush Puppie business were approximately $18 million [image-nocss] in 2005.
The addition of Slush Puppie combined with our ICEE frozen carbonated brand gives us two of the leading brands for frozen beverages in the United States, said Gerald B. Shreiber, president and CEO of J & J Snack Foods. We plan on continuing to use Slush Puppie'S existing distribution system, which includes 85 independent distributors and selling unique brands such as Hawaiian Punch.
Dan Fachner, president of The ICEE Co., said, This immediately strengthens a channel that we have been trying to penetrate. The popular equity of the Slush Puppie brand combined with its unique distribution system offers solid opportunity for long-term growth.
Winchester Capital of New Haven, CT and London, England served as transaction advisor to Cadbury Schweppes plc.
Pennsauken, N.J.-based J & J Snack Foods Corp.'s principal products include Superpretzel, Pretzel Fillers and other soft pretzels, ICEE and Arctic Blast frozen beverages, Luigi's, Mama Tish's, Shape Ups, Minute Maid and Barq's and Chill frozen juice bars and ices, Tio Pepe's churros, The Funnel Cake Factory funnel cakes, and Mrs. Goodcookie, Camden Creek, Country Home and Readi-Bake cookies. Minute Maid is a registered trademark of The Coca-Cola Co.; Barq's is a registered trademark of Barq's Inc.; Chill is a registered trademark of Wells Dairy Inc.; and Hawaiian Punch is a registered trademark of Dr. Pepper/Seven Up.
Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes Americas Beverages, which is a division of London-based Cadbury Schweppes plc, is headquartered in Plano, Texas. Cadbury Schweppes is the world's largest confectionery company and has a strong regional presence in beverages in the Americas and Australia. Cadbury Schweppes' brands include Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett.
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