Customers can also root for their favorite store through Facebook and Twitter, and they can take a survey for a chance to win prizes, including free gasoline for a year.
The eight regions are Arkansas; Colorado; Iowa; Minnesota, Montana, North Dakota and South Dakota; Missouri; Nebraska; Oklahoma; and Wyoming. The promotion ends on August 31, 2011. The winning stores will be announced in September.
The contest website, found at
www.kumandgo.com/storewars, allows visitors to the page to see which Kum & Go location within each of the eight regions is leading the promotion as of the most recent update of the web page.
The website also tracks social media comments about the contest.
Blue Compass Interactive designed and developed a website and mobile site that allows visitors to track how well each store is performing. It is a web design, development and marketing and social media consultant based in Des Moines, Iowa.
Family-owned Kum & Go, based in West Des Moines, Iowa, has more than 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming). In addition to a wide selection of products, Kum & Go provides customers a proprietary mix of products under the Hiland brand name. Other proprietary product offerings include Java Ridge Premium Coffee, Napa Creek and Sea Ridge wines, Go Fresh Market sandwiches and Nuclear energy drinks.
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