Lipton Introduces Sparkling Iced Tea in Three Flavors
Plans concert, TV, digital-short promotional campaign through winter
PURCHASE, N.Y. & ENGLEWOOD CLIFFS, N.J. -- Lipton Iced Tea introduced its new line of lightly carbonated iced teas--as first unveiled at the NACS Show in October--this week. The line refreshes the tea drinkers’ experience, according to the Pepsi Lipton Tea Partnership.
Lipton Sparkling Iced Tea is the latest innovation that highlights the essence of Lipton’s "Be More Tea" brand philosophy, which encourages people to refresh their daily routines to be more uplifting.
The smooth, crisp iced tea line will be available in three flavors: lemonade, raspberry and peach.
“We’re excited to launch our newest innovation and add a spark to everyday routines with the combination of iced tea and light, crisp tiny bubbles,” said Linda Bethea, senior director of marketing at Pepsi Lipton Partnership.
In celebration of the launch, actress Brittany Snow and Brooklyn, N.Y.-based alternative rock band American Authors are hosting a concert in Park City, Utah, during the opening Jan. 23 weekend of one of the nation’s premier film festivals.
The Lipton Sparkling Iced Tea campaign will debut a TV spot in March featuring a refreshing take on a classic with the remake of the 1966 hit song, “Tiny Bubbles,” performed by American Authors. The ad will take viewers through a series of everyday scenarios that show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience. Snow and American Authors will also appear in a series of digital shorts premiering in February.
The Pepsi Lipton Tea Partnership is a joint venture between PepsiCo, Purchase, N.Y., and Unilever, Englewood Cliffs, N.J. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.