CHICAGO -- Marley's One Drop coffee beverage recently relaunched in Rexam 12-ounce "Sleek" cans. Made with premium Jamaican coffee, real cane sugar and all-natural ingredients, Marley's One Drop is available in coffee, mocha and vanilla light flavors. The company hopes this new package will help it further capitalize on the continued growth in the ready-to-drink (RTD) coffee segment, it said.
Originally introduced in 9.5-oz. glass bottles, Marley Beverages chose to move into the Rexam Sleek can because of its durability, portability and brand differentiation as it helps the beverage stand out on retail shelves. Marley's also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.
"There is nothing better than drinking an iced cold coffee beverage from a can," said Lee Brody, global marketing director for Marley Beverage Co. "We wanted to showcase the premium look of our Marley's One Drop line and help it stand out on the shelf. We were able to achieve both in a very powerful way with the Rexam Sleek can."
Rich Grimley , president and CEO of Rexam BCNA, said the beverage can is the right choice to package coffee beverage growth. "Specialty coffee brands are recognizing the value of aluminum beverage can packaging in building their business. Marley's is a valued customer of ours and we're excited to help them extend their brand with the best in graphics display, filling and distribution economics and sustainability superiority," he said.
London-based Rexam PLC is a global consumer packaging company.
Southfield, Mich.-based Marley Beverage is a partnership with the family of reggae artist Bob Marley. It develops and promotes a wide range of healthy, natural drinks.
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