Minit Mart Mixes Up Minit Mix

Retailer launches fountain drink line

BOWLING GREEN, Ky. -- Fred's Minit Mart LLC, which operates 34 convenience stores in more than 20 cities in Kentucky and Tennessee, recently announced its self-branded fountain drink line, Minit Mix. Minit Mix fountain drinks will be available immediately in 29 of the 34 Minit Mart locations, the company said.

Minit Mix machines offer 16 different soft drinks, flavor syrups on demand and the customer favorite "pellet"-style ice. Unlike many fountains, customers can choose between PepsiCo, Dr. Pepper and Coca-Cola products. Currently, Minit Mix fountains have four flavor syrups [image-nocss] available: vanilla, cherry, raspberry and lime. Other flavors are on the horizon, and will change to reflect customer preferences.

"Minit Mix lets our customers decide what's best rather than trying to sell them on our bottled drinks," said Jerry Goff, director of operations for Fred's Minit Mart. "You decide how much ice, how much flavoryou make every drink your own creation."

Drink recipes are quickly becoming conversation topics in area Minit Marts. Classic options such as cherry-flavored Coke and limeade (Sprite, with lime flavor) are very popular. A favorite in Minit Mart's headquarters in Bowling Green, Ky., is a liquid version of the Creamsicle (Orange Fanta and vanilla syrup).

"If you come up with a great new flavor combination, let us know," quipped Goff, "we'll help you spread the word about it."

One additional aspect of Minit Mart's fountain stations is the number of diet options. Most fountain outlets offer only one diet flavor, either Diet Coke or Diet Pepsi. Minit Mart offers sixDiet Coke, Diet Pepsi, Diet Dr. Pepper, Diet Mountain Dew, Sprite Zero and Coke Zero.

Minit Mix fountain drinks are available in three sizes: 20 oz., 32 oz. and 44 oz. Prices range from $1.29 to $1.49.