"This sampling program worked to drive trial and adoption in its one-day format," [image-nocss] said Tommy Little, Monarch's vice president of sales.
The free can promo will be supported by a customized consumer web page for redemption coupon downloads (www.comotionenergy.com/7-Eleven); in-store point of sale (POS); a text messaging mobile application extension offering consumers immediate redemption codes; and a supporting promotion schedule with targeted radio partners KJ 103 and Rock 100.5, which reach the brand's primary young adult target.
Monarch launched its antioxidant and adaptogen-packed CoMotion formulation in 2008. The line comes in Dragon fruit flavor and is packaged in 8.4-oz. cans. Distribution has focused on drug and c-store channels.
Atlanta-based Monarch Beverages works with bottlers, wholesalers, distributors and retailers to manufacture and market a full range of carbonated, New Age and ready-to-drink products in 35 countries, including some of the largest beverage markets in the world. The company's brand portfolio includes ACUTEfruit, NTrinsic, CoMotion, Rush! Energy, Reaktor, Kickapoo Joy Juice, American Cola, Planet Cola, and Bubble Up.
7-Eleven Stores, which operates 106 stores in Oklahoma, is a separate entity from Dallas-based 7-Eleven Inc.
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