BETHESDA, Md. -- Honest Tea, the top-selling organic bottled tea in the United States, is refreshing its glass-bottled tea beverage line and adding new flavors to deepen and broaden the brand’s mission and impact.
“Our glass-bottled line continues to be the top-selling bottled tea in the natural channel, and even as we’re having one of our best sales years to date, we felt now was the time to double-down on our mission” said co-founder & TeaEO Seth Goldman.
Among the changes:
- Fair-trade-certified sugar: All of the varieties sweetened with organic sugar will now be sweetened with fair-trade-certified organic sugar to complement the organic and fair-trade teas already being used.
- 1% for the Planet: The labels will feature the product line’s new membership in “1% for the Planet,” which commits Honest Tea to contribute the equivalent of at least 1% of the product line’s annual sales to organizations working toward positive environmental change.
- New label graphics: Honest Tea’s glass-bottled labels are being updated to bring to life the images and inspiration behind each tea variety, as well as link more closely to the broader Honest beverage portfolio. Some of the major changes include highlighting the visuals showcased in the brand’s iconic “T” and introducing a new brand logo that will be used across all Honest beverages.
- New variety: Radiant Raspberry Tea, fair-trade-certified, organic black tea from Southern India, is mixed with organic raspberry juice, blackberry leaves and other ingredients, and sweetened with fair-trade-certified organic cane sugar. Radiant Raspberry Tea, the newest “Just a Tad Sweet” beverage, is 60 calories per bottle and will be available at natural and specialty grocers throughout the country starting in October 2014.
“We are thrilled to make the switch to fair-trade-certified sugar and sign on with 1% for the Planet,” said Goldman. “To mark the occasion, for the first time in 16 years, we (nervously) took steps to refresh the look of our much-loved glass line. We surprised ourselves with the new label design--a fun, eye-catching way to expand on our story.”
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.