Beverages

NBI Juiceworks Grows Distribution

Select 7-Eleven locations nationwide will carry Drenchers
ORLANDO, Fla. -- NBI Juiceworks is expanding its distribution with the help of 7-Eleven. Beginning mid-April 2010, select 7-Eleven locations across the country will carry Drenchers 16-oz. Fit N Lean Super Juice Beverages, it said.

Drenchers Fit N Lean Super Juice beverages are fortified with a "Bodyguard" fortification package of up to 25 essential vitamins and minerals providing a unique consumer benefitcustomized for consumers' nutritional needs.

Three key flavors with specific benefits will be available:
Heart Healthy: Tropical Passion. Endurance: Grape [image-nocss] Apple. Immunity: Pomegranate Berry. Each bottle contains 10 calories or less per 8-oz. glass.

"As a whole, our company's mission is to bring consumers truly innovative, healthy and great tasting products," said Alesia New, president of NBI Juiceworks. "By combining our mission and the consumers' need for delicious and nutritious beverages, we've have been given this opportunity to expand our distribution and provide Drenchers products for the on-the-go 7-Eleven consumer."

NBI Juiceworks (New Beverage Insights Juiceworks LLLP) produces and distributes Drenchers and Sun Shower brand products. Using its patent-pending juice-extracting and bottle-filling process, NBI Juiceworks captures the full flavor, color and nutrient value of fresh California-grown nectarines in its products. NBI Juiceworks was founded in Orlando, Fla., in 2005.

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