Nestle Pure Life Debuts Exotics Sparkling Waters
Fruit-flavored beverages aim to please former soda drinkers
STAMFORD, Conn. -- You may have seen it first at CSP's FARE Conference in June, but Nestle Pure Life officially announced the expansion of its product portfolio this week with the introduction of Nestle Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with unique, bold and all-natural exotic fruit flavors.
Available in four varieties--Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime--Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners.
Nestle Pure Life Exotics are a delicious and flavorful sparkling water option with tropical fruit essences and citrusy zest for consumers looking to shift away from sugary soft drinks, according to the company. According to market-research company Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake. In 2013 alone there was a 9.5-million-gallon increase in sparkling water and seltzer consumption, according to Nielsen data, making it the fastest-growing beverage category. And 18% of that increase came from diet-soda drinkers, Nielsen said, while 16% came from people drinking regular soda.
"With such a significant shift in consumer preferences and buying habits, we've created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration," said Gigi Leporati, Nestle Pure Life brand manager. As the leader in the bottled-water category, Nestle Pure Life is committed to encouraging people to make healthier beverage choices, she added.
The new Nestle Pure Life Exotics Sparkling Water line allows consumers to enjoy the benefits of a zero-calorie drink with all-natural flavors, without sacrificing full flavor and carbonation. It's a drink that offers carbonation levels similar to canned soda, meaning that consumers aren't sacrificing the "fizz" level they're used to. And, by flavoring this new line of sparkling water with fruit essences that are naturally more sweet and fragrant, consumers can still get the flavor and fizzy pick-me-up they're looking for.
"Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated," said Sylvia Melendez-Klinger, MS, RD, LDN, founder of Hispanic Food Communications Inc. "It's a great option for the whole family."
Exotics Sparkling Water is available in four flavors:
- Strawberry Dragon Fruit offers notes of sweet and sour creating a combination similar to that of kiwi and pear.
- Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different, delicious fruits.
- Key Lime packs an irresistible scent with a refreshingly tart flavor.
- Tangerine offers a bold flavor bursting with the natural aroma of tangerines.
The new Nestle Pure Life Exotics Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an 8-pack carton of 12-oz. cans, the fridge-pack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.
Nestle Pure Life is a brand of Nestle Waters North America Inc., Stamford, Conn.