GLENDALE & EMERYVILLE, Calif. -- Nestle USA, part of Nestle, S.A., the world's largest food and beverage company, and Jamba Juice, a blender of fruit and other naturally healthy ingredients, have forged an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.
The products will launch in the United States during second-quarter 2008 and will include two distinct product offerings: smoothies, a fruitful, nourishing blend of natural ingredients like real fruit and a splash [image-nocss] of low-fat milk; and Juicies, a lighter blend of fruit with a splash of non-fat milk.
These products, which have been under development for more than a year, will include Jamba's signature line of healthy vitamin and mineral boosts.
"This is a tremendous opportunity for Jamba to grow brand awareness and increase the accessibility of Jamba products beyond the four walls of our stores," said Paul Clayton, CEO of Jamba Juice. "By teaming with Nestle, we can make it easier for our customers to enjoy the healthy products served in our stores for the past 17 years."
Rob Case, president of Nestle USA Beverage Division, said, "Jamba Juice is a brand that has become synonymous with fun health, and we're pleased to work with them to bring that same excitement for healthy beverages to the mass market."
Glendale, Calif.-based Nestle USA, with 2006 sales of $8.5 billion (includes Nestle Nutrition), is part of Nestle S.A., Vevey, Switzerland, with sales of $79 billion.
Emeryville, Calif.-based Jamba Inc. is a holding company that through its wholly owned subsidiary, Jamba Juice Co., owns and franchises nearly 500 Jamba Juice stores.
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