The new Nestea includes new reformulations and a premium product line, the first major overhaul of the tea brand’s visual identity, packaging and product line in many years, according to the company. The goal of the reformulation is to "embody the simplicity and delicious-tasting refreshment" that consumers demand, Nestle Waters said.
Executives with Nestea listened to thousands of consumers at every stage of development to understand what they are looking for in the beverage aisle. "The findings were clear: Consumers demand an authentic tea experience—without sacrificing taste—and the new Nestea delivers with a reformulated, fruit-flavor range and four new, premium real-brewed teas,” the company said.
“With a 70-year heritage and 84% consumer awareness, Nestea is among the most well-known beverages in the drink case today. Yet that is not enough,” said Cassin Chaisson, tea marketing director for Nestle Waters North America. “As consumers increasingly embrace simplicity and great taste in their beverages, we are committed to providing the finest ready-to-drink-tea options on the market.”
Above: An old Nestea package (left) and a new Nestea bottle