New Beers Flow at 7-Eleven Trade Show

Familiar names, new brands angle for precious cold-vault space

By 
Steve Holtz, Editor in Chief, CSP Daily News

new beers from Anheuser-Busch

CHICAGO -- The beer and alcohol category was well represented at the National Coalition of Associations of 7-Eleven Franchisees’ 40th annual convention and trade show held in Chicago late last month.

Major brewers, imports and crafts were joined by a couple of interesting independent drink-makers who made a sports-bar worthy collection of products for convenience-store franchisees to review, order and sample.

The bevy included a second line extension from Guinness, new craftlike releases from Anheuser-Busch, new directions for Pabst Brewing, Boston Beer and Mike’s Hard, and unique packaging from MillerCoors and Heineken.

Here’s a look at some of the products that caught CSP’s eye.

Part of CSP's 2015 Convenience Top 101 retailers
Steve Holtz, CSP/Winsight By Steve Holtz, Editor in Chief, CSP Daily News
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