ATLANTA -- The Coca-Cola Co. today announced that after more than seven years of leadership and service as the Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the company at the end of February 2015.
Tripodi will be succeeded by Marcos De Quinto, a seasoned and respected company veteran who is currently president of the Iberia Business Unit and vice president, Europe Group.
“During his tenure, Joe has successfully led our company’s worldwide marketing and commercial organization, and played a vital role in building and leveraging our marketing capabilities and talent around the globe,” said Muhtar Kent, chairman and CEO, the Coca-Cola Co. “I want to thank Joe for his leadership, dedication and many contributions to our business, and wish him and his family much happiness in his retirement.”
Under Tripodi’s leadership, the Coca-Cola Co. launched one of its most successful global campaigns for brand Coca-Cola: Open Happiness. The company was named the Cannes Lions Creative Marketer of the Year in 2013, while trademark Coca-Cola continued its multiyear run among the top of Interbrand’s Most Valuable Global Brand List.
In addition, the Coca-Cola Co.’s marketing strategies and innovative consumer engagement work earned it a place among Fast Company magazine’s Top 15 Most Innovative Companies in the World in 2013. The company was also recognized as Advertising Age Marketer of the Year and Mobile Marketing Association Marketer of the Year. Earlier this year, Tripodi was inducted into the American Marketing Association Hall of Fame.
Tripodi joined Coca-Cola in 2007 from Allstate Insurance Co., where he was chief marketing officer. He also served in CMO roles for the Bank of New York, Seagram Spirits & Wine and MasterCard International.
De Quinto will succeed Tripodi as chief marketing officer at Coca-Cola Co., effective Jan. 1, 2015.
“Over his tenure with Coca-Cola, Marcos has been known for his ardent passion for our brands, our business and our system, as well as his strategic capabilities,” Kent said. “Although Marcos’ DNA is that of a marketer, he has held a number of leadership roles throughout his career, and he will bring a global view with strong operational experience to this key role. Through Marcos’ leadership, the Iberia Business Unit has become one of our best marketing centers of excellence worldwide. Our global marketing organization will benefit greatly from Marcos’ proven track record of success and his unique combination of world-class operational and marketing expertise.”
De Quinto has been in his current role since 2000. Previously, De Quinto held various division marketing roles across Spain, southeast and west Asia, Germany, as well as general management roles in Singapore and Malaysia.
De Quinto has a Bachelor of Economics from the Complutense University of Madrid and a Masters in Business Administration from the Instituto de Empresa.
Over the next several months, Tripodi and De Quinto will work in partnership to ensure a smooth and seamless transition.
The Coca-Cola Co. is the world's largest beverage company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, the company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.
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