ATLANTA -- Gold Peak, the premium ready-to-drink (RTD) tea from The Coca-Cola Co., announced the launch of Gold Peak Chilled Tea. Available in sweetened and lemon flavors, the chilled multi-serve version will be packaged in a 59-ounce carafe bottle and begin shipping to retailers in late January 2009.
Made with hand-selected, high-quality tea leaves and pure filtered water, Gold Peak Chilled Tea will serve as a complement to Gold Peak's existing portfolio of single-serve 16.9-ounce bottles, available in sweetened, unsweetened, diet, lemon and green.
Gold Peak offers [image-nocss] consumers a truly authentic tea taste, said Andrea Freeman, director of the tea portfolio for Coca-Cola North America, Atlanta. When we thought about expanding our Gold Peak portfolio, developing Gold Peak Chilled Tea was a natural choice for our consumers who expect high quality and delicious real brewed flavor.
Gold Peak Chilled Tea will be available in supermarkets and other retailers. The launch of the new chilled products will focus initially on the Northeastern and Central markets and will be supported with a comprehensive marketing program.
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