ATLANTA -- Coca-Cola Co. has named Diane Wallace to the role of vice president, retail marketing, for Coca-Cola North America.
Wallace will be responsible for key disciplines that include retail strategy, category strategic advisory, customer marketing, strategic selling capabilities and customer/trade communications.
Wallace fills the position formerly held by Stuart Kronauge, who now serves as senior vice president, Brand USA operations.
Most recently, Wallace was vice president and general manager of sales and marketing for the Walgreens business unit at Coca-Cola, holding that post since January 2011. Before that, she was vice president of shopper marketing for more than three years.
Wallace joined Coca-Cola North America in 2003. She previously held numerous leadership roles with Eastman Kodak and the Quaker Oats Co.
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