Beverages

New Leaf Tea Hits Arizona

Brand expands with distribution deals with QuikTrip, Crescent Crown Distributing

ORANGEBURG, N.Y. -- New Leaf Brands Inc., a provider of all-natural, healthy beverages, said that it has reached a distribution agreement with Crescent Crown Distributing in Phoenix, Ariz. Additionally, Quick Trip Inc. has authorized New Leaf Teas in all of its 70 Phoenix Metro convenience stores.

Crescent Crown Distributing is the distributor for MillerCoors, Crown Imports LLC, Heineken USA, New Belgium Brewery, Pabst Brewing Company, Mike's Hard Lemonade and more. In addition to its extensive beer portfolio, Crescent Crown Distributing also offers nonalcoholic beverages [image-nocss] such as Welch's, Sunny Delight and now New Leaf Tea.

Crescent Crown now sells and delivers more than 26 million cases annually throughout its distribution territories in Arizona and Louisiana.

Tulsa, Okla.-based QuikTrip has more than 500 c-stores in nine states.

"Arizona has been a market that we have targeted for some time and we are happy to announce our product roll out in the Phoenix Metro area," said Eric Skae, president and CEO of New Leaf Brands. "We look forward to gaining market awareness for our products as we aggressively expand throughout the south west region."

New Leaf Tea was the company's first product and is now available to consumers in 14 flavors and in more than 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar.

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