FLORHAM PARK, N.J. -- Nestle Health Science is expanding its line of Boost nutritional drinks with the national rollout of Boost Simply Complete, which provides "complete and balanced" nutrition with nine ingredients, plus a blend of 25 vitamins and minerals and no artificial flavors, colors or sweeteners.
“Today’s consumers desire products that taste great but are made with ingredients they recognize,” said Barbara McCartney, regional business head, Nestle Health Science Consumer Care North America. “We want to offer people a variety of options so they can choose a nutritional drink that works best for their health and wellness goals. We created Boost Simply Complete for people seeking simplicity in their lifestyle and nutritional choices.”
The goal when developing the recipe for Boost Simply Complete drinks was to find a way to provide complete nutrition with fewer ingredients, a delicious taste and the convenience people expect today from nutritional beverages, the company said.
“We conducted research among consumers to find out what they look for most in a nutritional drink and which ingredients are best understood and preferred,” said Fariba Roughead, head of Global Nutrition Translation & Concept Generation Unit, Nestle Health Science.
Consumers today understand that leading a healthy lifestyle is even more important as they age, the company said. They look to nutritional drinks to help get additional protein, consume enough vitamins and minerals, and maintain a balanced diet.
Each 8-ounce bottle of Boost Simply Complete provides 190 calories, 10 grams of protein for muscle health, plus calcium, vitamin D and magnesium to support strong bones.
The package describes each ingredient and its role or benefit.
Boost Simply Complete is available in dark chocolate and vanilla bean. The drinks are soy-free, gluten-free, kosher, made without corn and suitable for people with lactose intolerance.
Based in Florham Park, N.J., Nestle Health Science is a wholly-owned subsidiary of Nestle S.A.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.