ST. LOUIS -- Anheuser-Busch hopes its newest beverage can provide a needed sales kick just as the product will give consumers a kick. TILT is a premium malt beverage that includes caffeine, ginseng, guarana and a combination of berry flavors with a bold orange color.
Noting that the flavored, caffeinated malt beverage category is up 107% over last year, A-B says TILT has the attitude young males 21 and over want.
Consumers are looking for a way to divide the work day and fun night, the company states in its sell-sheet. TILT has [image-nocss] all the attributes the contemporary male is looking for to turn off the day and tilt the night his way.
The new beverage comes in 16-ounce cans and hi-cone 4-packs. The product began rolling out yesterday, Aug. 8.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.