The promotion required no purchase for entry, and the grand prize was a 42-inch HD TV. NOCO and Xyience said that the promotional pricing of two-cans-for-$3 for Xenergy Premium, as well as in-store signage and product displays, [image-nocss] drew consumer attention and prompted sales.
"The goal was to increase the brand awareness of Xenergy among our customers and we are very pleased with the results. Xenergy has a strong flavor profile, which resonates with our customers who have come to trust NOCO to deliver a convenient and quality shopping experience," said Terry Messmer, NOCO Express' director of merchandising.
"On the retail level, NOCO's team executed the promotion perfectly--it's the enthusiasm and support at the retail level that makes a no-purchase-required promotion result in a big increase in sales," said Reuben Rios, Xyience's vice president of U.S. sales. "Brand awareness in the Northeast is steadily increasing for Xenergy. It's retail partners like NOCO who work with us in the development of promotions that are most effective for their market who are responsible for the success we are experiencing."
NOCO shopper Gary Koster of Williamsville, N.Y., took home the grand prize.
Established in Las Vegas in 2004, Xyience supports the mixed martial arts lifestyle.
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). Xenergy is a sugar-free, calorie-free drink fortified with vitamins. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam and Cherry Rush. Xenergy is available throughout the United States and Canada.
Tonawanda, N.Y.-based NOCO owns and operates a diverse group of businesses primarily focused on the sale and distribution of energy and petroleum products. It distributes a full line of commercial fuels, industrial lubricants, bio-products, home energy fuel and heating and cooling systems. The company also operates 32 NOCO Express gas stations and convenience stores throughout western New York.
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