CHICAGO -- As anticipated, MillerCoors, which offers MGD 64, one of the beers that established the "super-low-calorie" beer category, has created what it said is the first flavored super-low-calorie beer. The limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade, launches nationally beginning May 1. The special brew will be available only until Labor Day.
The MGD 64 Lemonade national launch will be supported with television, radio, digital and out-of-home advertising targeting light beer drinkers looking for a twist on their summertime beer [image-nocss] occasions. Available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.
"With the growing interest in flavored beers, we wanted to provide light beer drinkers the opportunity to enjoy the beer they love--with a refreshing lemonade twist for the summer," said Tim Carter, MGD 64 marketing manager at MillerCoors, the Chicago-based joint venture of SABMiller PLC and Molson Coors Brewing Co.
MGD 64 Lemonade, with 64 calories and 2.4 grams of carbohydrates per 12 ounces, offers significantly fewer calories than other flavored alcoholic beverages, the company said.
MGD 64 launched nationally in the summer of 2008.
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