Chicago-based Constellation began packaging its Corona beer in cans in 2000 in a move some considered risky because Corona was synonymous with clear bottles. The move, however, made the Mexican import more accessible to the characteristic Budweiser and Miller drinker. Those cans were redesigned in 2015 to an attention-getting white.
“Corona cans represented only 2.5% of volume prior to launch of our newly redesigned can,” said Mike McGrew, vice president of communications for Constellations Brands’ beer division. “Now, cans account for about 6% of our Corona volume, more than doubling the volume for this package in a year.”
Pointing out that "competitors have a can mix around 15% to 20%," McGrew said he sees room for growth for Corona cans, and now Pacifico is following a similar model with its unique yellow can.